Lots of people, including Facebook COO Sheryl Sandberg, think email is fading away as a communiation activity. "Only 11 percent of teens email each day," Facebook COO Sheryl Sandberg says. "Email is probably going away."
Part of that behavior pattern can be explained by the fact that teens are not in the work world in the same way as older users are, and email remains highly important in the work world.
This is good news for Facebook and online advertising in general, she argues.
People are more comfortable seeing ads directed at them in their Facebook "News Feed" than they are in their email inboxes, she argues.
While ads in an inbox are called "spam," Facebook users will even sometimes click "Like" on a brand's Facebook page and volunteer to receive messages directly from advertisers.
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