Pricing Trends in the Web Conferencing Business

Prices for Web conferencing services continue to decline as the technology hits early stage mainstream adoption, say researchers at Frost & Sullivan.

Vendors are offering deeper discounts as they get into larger enterprise deals, bringing the average selling prices down by 10 percent to15 percent annually.

Vendors are addressing the market with a wide range of pricing models, but as the market matures, buyers are moving to named-user pricing. Frost & Sullivan estimates that more than 75 percent of revenues for Web conferencing services come from named-user licenses.

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