75% of YouTube Access is Mobile?

A recent survey by Google's YouTube Mobile division has found a stunning 75 percent of mobile YouTube users indicating that their mobile device is the primary way they view YouTube content.

Even allowing for the skew of users (100 percent use their mobiles for YouTube), that is a startling finding.

The 16,000 responses also indicate that 70 percent of respondents visit YouTube Mobile at least once a day. About
58 percent spend more than 20 minutes per visit to YouTube Mobile. About 38 percent feel that YouTube Mobile is replacing their desktop YouTube usage.

Those findings have all sorts of implications. Mobile service providers might sell more data plans, or larger data plans, if more people start behaving this way. They also will have to keep upgrading the capacity of their networks.

Device manufacturers have an opportunity to make video experiences a draw for their higher-end devices. Tablet devices likely will benefit as well, given the larger display tablets sport. Application providers would seem to have a growing base of users who are comfortable with, and used to, watching video on a mobile device.

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