Lots of Subtleties to Mobile Banking

Mobile banking, some would argue, is not as obvious an opportunity for U.S. application or service providers because the banking infrastructure is well developed, in obvious contrast to the situation in many other parts of the world, where the mobile essentially "is" the banking channel.

The more-subtle observation is that the infrastructure an application provider puts into place to support mobile money transfers of various types also can be leveraged for loyalty campaigns, coupon distribution and other marketing campaigns.

Over time, we'll see how things develop, at least in the U.S. market, where it seems likely most of the value payment processing represents has yet to be "surfaced."