Difference Between Mobile and Fixed Search? 1 Hour or 1 Week

There's a big difference between mobile search and fixed location search, according to Microsoft, with huge implications for the way mobile marketing campaigns can, and should be crafted.

According to Microsoft, 70 percent of searchers act on mobile search results within one hour of searching.

Online searchers average one week between search and action. That's a hugely important difference.

To the extent that many marketing messages include a "call to action," mobile is about immediacy. One hour or one week: that's the differenc.e

More than a third of interactive marketers say they have implemented or plan to implement
mobile search programs in order to connect with the 28 percent of U.S. online adults already searching on their mobile phones, says Shar VanBoskirk, Forrester Research analyst.