Mobile Allows Marketing to Shoppers at Every Touchpoint

While in-store digital technologies and media will play a significant role, mobile is the linchpin for next-generation shopper marketing, eMarketer argues.

Location-based check-ins and in-store mobile are starting to become significant for both retailers and brand marketers. And in the post-shop phase brands and retailers should find creative ways to encourage shoppers to share their stories on social media.

Marketing to Shoppers at Every Touchpoint - eMarketer