78% Use Mobile Location Features

Location-based services and apps are increasingly important. A new survey by JiWire shows 78 percent of mobile consumers use location-based apps on their phone, and 29 percent use them multiple times a day.

Some 34 percent clicked on an ad in response to location specific message, while 57 percent are more likely to engage with an ad that is relevant to their location, an increase from 46 percent in the first quarter of 2010.

About 17 percent have made a purchase in response to a location-based advertisement and 84 percent of people who use app-enabled phones have participated in a shopping activity.

On average, the mobile audience uses 1.6 devices to connect while on the go.

Media Center - JiWire.com