Thursday, February 10, 2011

Sprint Makes More Progress

Sprint’s fourth quarter highlighted a company that has rebounded nicely, with almost 1.1 million net subscriber additions includng prepaid and postpaid customers.

Sprint added 58,000 postpaid subscribers, 519,000 net subscribers to its brand and prepaid subscribers of 646,000 to the Virgin Mobile, Assurance Wireless and Boost Mobile brands. Overall, Sprint added almost 1.1 million wireless subscribers—the most additions since the first and second quarters of 2006.

Postpaid churn also improved to 1.86 percent in the fourth quarter compared to 2.11 percent a year ago. Now that figure isn’t anywhere near the churn figures Verizon Wireless and AT&T enjoy, but Sprint is doing something right with its value pricing.

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