"We're not an agency," Buddy Media CEO Mike Lazerow said. "We don't strategize; we don't service clients or anything like that." It is a an entity engaged by brands to create media campaigns.
Monday, February 14, 2011
Blurring Lines Across Media Space
Buddy Media is a firm that specializes in building Facebook applications. In some ways, that makes Buddy Media something like an ad agency or a public relations firm. It's not, but that blurring simply shows how the media ecosystem is changing.
"We're not an agency," Buddy Media CEO Mike Lazerow said. "We don't strategize; we don't service clients or anything like that." It is a an entity engaged by brands to create media campaigns.
"We're not an agency," Buddy Media CEO Mike Lazerow said. "We don't strategize; we don't service clients or anything like that." It is a an entity engaged by brands to create media campaigns.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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