Monday, February 14, 2011

Blurring Lines Across Media Space

Buddy Media is a firm that specializes in building Facebook applications. In some ways, that makes Buddy Media something like an ad agency or a public relations firm. It's not, but that blurring simply shows how the media ecosystem is changing.

"We're not an agency," Buddy Media CEO Mike Lazerow said. "We don't strategize; we don't service clients or anything like that." It is a an entity engaged by brands to create media campaigns.

No comments:

Some Problems Just Cannot be Fixed: Lumen Technologies, for Example

Some problems are nearly impossible to fix. Consider Lumen Technologies, a mashup of the former Level 3 Communications capacity business and...