Consumers Say They Want Priority Services

Consumers, once they understand the need for resource management, have a high acceptance of policies that enable a fair allocation of the available capacity. New research conducted by independent market research agencies YouGov, Quantinet and Toluna, and commissioned by Acision, indicate that 67 percent of respondents support quality of service and network management policies intended to preserve quality of experience. Those sorts of services are forbidden on fixed-line broadband networks because of network neutrality rules.

About 35 percent of respondents report they are willing to pay a premium for such services. About 60 percent of respondents are willing to accept video optimization policies as long as they benefit from an improvement of those aspects of the service experience they find most important, especially less stalling of videos.

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