eMarketer estimates that in 2011, 68 percent of U.S. Internet users, or 158 million people, will be watching video content online each month. By 2015, that figure will increase to 76 percent of internet users, or 195.5 million people. In the same period, online video advertising spending will surge from $1.97 billion to $5.71 billion.
Monday, February 14, 2011
Multiscreen Viewing Habits on the Rise
Television screens and programming still command the lion’s share of Americans’ media day, but the internet is having a profound effect on consumers’ viewing habits and the proliferation of devices is altering their viewing behavior.
eMarketer estimates that in 2011, 68 percent of U.S. Internet users, or 158 million people, will be watching video content online each month. By 2015, that figure will increase to 76 percent of internet users, or 195.5 million people. In the same period, online video advertising spending will surge from $1.97 billion to $5.71 billion.
eMarketer estimates that in 2011, 68 percent of U.S. Internet users, or 158 million people, will be watching video content online each month. By 2015, that figure will increase to 76 percent of internet users, or 195.5 million people. In the same period, online video advertising spending will surge from $1.97 billion to $5.71 billion.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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