There's little question at this point but that Google intends to use near field communications in ways that might use the payment function, but almost certainly will focus on advertising, couponing, loyalty and other elements of the retail shopping experience.
In fact, payments as such might not be Google's primary interest in near field communications. Google might see much more upside in working with advertisers to extend offers to phones, perhaps including couponing and other offers as part of the ads.
Wednesday, February 16, 2011
Google Sees Both Loyalty and Advertising Angles to Mobile Payments
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
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