There's little question at this point but that Google intends to use near field communications in ways that might use the payment function, but almost certainly will focus on advertising, couponing, loyalty and other elements of the retail shopping experience.
In fact, payments as such might not be Google's primary interest in near field communications. Google might see much more upside in working with advertisers to extend offers to phones, perhaps including couponing and other offers as part of the ads.
Wednesday, February 16, 2011
Google Sees Both Loyalty and Advertising Angles to Mobile Payments
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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