Tuesday, February 1, 2011

Groupon’s Hyperlocal Play

Groupon has a partnerhip with JiWire that provides "hyperlocal" targeted ads.

Ad formatting will roll into the JiWire Compass template, which initially appears as a standard display ad, but when clicked on, opens up into a richer, app-like experience with geo-fencing and mapping capabilities.

JiWire’s network automatically determines a user’s location and then searches for locally-relevant deals. Results show how many local deals were found and their distance from that location.

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