The promoted accounts program uses a cost-per-action format, while the promoted trends program uses a flat-rate, daily sponsorship that drives huge amounts of impressions, engagements, and clicks.
Tuesday, February 1, 2011
How Twitter Makes Money
Twitter now offers three "advertising format. The promoted tweets program offers classic cost-per-click pricing.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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