Mobile Augmented Reality: A Small Business by 2015

Mobile augmented reality applications and services will generate global revenues close to $1.5 billion by 2015, according to Juniper Research.

Of course, to keep things in perspective, consider that global ad spending is something on the order of $500 billion. See http://adage.com/mediaworks/article?article_id=147493, for example.

The installed base of AR-capable smartphones had increased from eight million in 2009 to more than 100 million in 2010. At the same time, AR apps that initially were the preserve of smaller development companies and researchers at technological institutes, are starting to get some use from larger brands.

Mobile Augmented Reality Attracts Leading Brands as Juniper Research forecasts $1.5 billion revenue stream by 2015: