Thursday, February 3, 2011

Africa Mobile Advertising Grows19% Growth |in 90 Days

Mobile advertising views grew nearly 19 percent in just 90 days, says InMobi, breaking the three-billion impressions mark to reach 3.3 billion monthly impressions. Smartphones remain relatively nascent in the market, and 88 percent of all mobile ad impressions are on advanced feature phones.

Nokia strengthens its’ already dominant market position by gaining 2.7 share points. About two out of every three ad impressions in the region occur on Nokia devices.

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