Data from “Importance of Identity Solutions” indicates that during the 2010 holiday season, 21 percent of those who consider social sign-in desirable (fans) expected to spend more than in 2009, compared to 16 percent of critics.
Survey data also shows that 75 percent of consumers will avoid creating a new user account for an e-commerce site, with 54 percent leaving the site or not returning, 17 percent going to a different site if possible, and four percent leaving or avoiding the site.
Furthermore, of consumers who have created a new user account, 76 percent admit to giving incomplete or incorrect information. About 55 percent of consumers agree they are more likely to return to a site that automatically recognizes them.
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