Saturday, February 5, 2011

SuperBowl Ad Strategy Still Works, Groupon Finds

Produce an ad you are fairly certain to be rejected. Get word of mouth about the rejected ad. Get views. Don't pay $2.5 million to $2.8 million. In this case, Groupon itself says it "rejected" the ad. It's the same concept.

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Will AI Fuel a Huge "Services into Products" Shift?

As content streaming has disrupted music, is disrupting video and television, so might AI potentially disrupt industry leaders ranging from ...