Saturday, February 5, 2011

SuperBowl Ad Strategy Still Works, Groupon Finds

Produce an ad you are fairly certain to be rejected. Get word of mouth about the rejected ad. Get views. Don't pay $2.5 million to $2.8 million. In this case, Groupon itself says it "rejected" the ad. It's the same concept.

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Consumer Feedback on Smartphone AI Isn't That Helpful

It is a truism that consumers cannot envision what they never have seen, so perhaps it is not too surprising that artificial intelligence sm...