Monday, February 7, 2011

Brands See Mobile Social Channels Growing in Importance

U.S. marketers surveyed by PRWeek and MS&L Group believed mobile social would have important consequences for their brand.

Asked which social media efforts would have the greatest effect on their company, 17 percent said more usage of social media on mobile platforms and a further 12 percent cited uptake of mobile location-based social networking.

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When Was the Last Time 40% of all Humans Shared Something, Together?

I miss these sorts of huge global events where 40 percent of living humans share a chance to build something for others.