Monday, February 7, 2011

Brands See Mobile Social Channels Growing in Importance

U.S. marketers surveyed by PRWeek and MS&L Group believed mobile social would have important consequences for their brand.

Asked which social media efforts would have the greatest effect on their company, 17 percent said more usage of social media on mobile platforms and a further 12 percent cited uptake of mobile location-based social networking.

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How Unethical are Dynamic or Personalized Pricing Practices?

Dynamic and personalized pricing of retail consumer goods raises some ethical questions, but arguably mostly amplifies the already-existing ...