Monday, February 7, 2011

Brands See Mobile Social Channels Growing in Importance

U.S. marketers surveyed by PRWeek and MS&L Group believed mobile social would have important consequences for their brand.

Asked which social media efforts would have the greatest effect on their company, 17 percent said more usage of social media on mobile platforms and a further 12 percent cited uptake of mobile location-based social networking.

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Google, Blackstone Create TPU "as a Service" Business

Google and Blackstone’s TPU-as-a-service venture is important for any number of reasons: it turns TPUs from a mostly Google-hosted product ...