Friday, February 4, 2011

Verizon iPhone Might Get Lots of AT&T Customers, Survey Suggests

 It is clear that Verizon Wireless ran out of Apple iPhones on the first day they were made available. What remains unclear is how many of those switchers were already Verizon Wireless customers, and how many were switchers who had been using another provider.

A new uSamp survey suggested 47 percent of current AT&T iPhone customers were“very unlikely” to switch to Verizon Wireless right away. About 12 percent said it is “somewhat unlikely.”

Still, about 26 percent of AT&T customers say they are “very likely” (eight percent) or “somewhat likely” (18 percent) to switch to Verizon’s iPhone on the first day it is available.

The top two reasons Verizon’s current smartphone users do not plan to give up their androids or BlackBerrys in favor of the iphone: conversion costs (46 percent) and the keyboard (34 percent).  other reasons not
to switch included functions such as e-mail and messaging (23 percent), maps and GPS (23 percent), customization and widgets (20 percent), web browser (19 percent) and, for BlackBerry users, BlackBerry messenger (28 percent).

By contrast, a majority of Verizon’s current Android and BlackBerry users say they intend to head to Apple as soon as the iPhone hits the shelves. Some 54 percent are very likely (25 percent) or somewhat likely (29 percent) to
go iPhone as soon as the device is available.

About 66 percent of BlackBerry users indicated they are "very" or "somewhat likely" to switch to the iPhone immediately, as are nearly half of its android users (44 percent).

Current iPhone users on AT&T's network indicate that dropped calls are the chief driver of change. About 48 percent suggested they were going to switch to Verizon because of dropped calls. But  carrier coverage (25 percent) or product features (22 percent) also were mentioned as reasons for switching.

The survey by uSamp included more than 700 smartphone users.

read more here

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