Tuesday, May 24, 2011

5% of Tablet Usage is "at Meetings or Class"

connected-devices-2Lots of tablets are being sold to business users. Still, perhaps five percent of tablet usage, in terms of time, occurs when "at meetings," a Nielsen survey suggests.

But 24 percent of tablet owners say they use the devices at meetings, about the same percentage who say they use their smart phones at meetings.

Tablets can be used in business, no question. But most tablet usage seems to be entertainment related.

connected-devices-1Smart phone owners say that 20 percent of the time they use their smart phones is while watching TV, compared to 11 percent lying in bed.

eReader owners indicated only 15 percent of their eReader time was spent watching TV, though they spent a 37 percent of their device usage time in bed.

Tablet owners said 30 percent of their time spent with their device was while watching TV compared to 21 percent lying in bed.

In the U.S., Tablets are TV Buddies while eReaders Make Great Bedfellows | Nielsen Wire

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