Tuesday, May 31, 2011

Apple has Serious Brand Equity

Researcher Eric Fisher analyzed millions of Flickr photos and recorded where each was taken by using associated geotags. He determined that the four most popular places to snap photos in Manhattan: Times Square (4), Columbus Circle (3), Rockefeller Center, (2) and the 5th Avenue Apple Store (1).

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If Time is Money, and IT Saves Time, is that ROI?

A survey by IDC commissioned by Microsoft focusing on ways Copilot saves time and therefore increases productivity. It’s a good example of ...