Study: 60% of Generation Y Leaning Toward Cutting the Cord

Fully 60 percent of survey respondents between the ages of 18 and 29 are either leaning towards or seriously considering giving up multichannel video services, a survey by Ideas and Solutions has found.

"Cost was the major factor in cord-cutters decisions, with 69 percent of "at-risk" respondents and 61 percent of "leaners" citing it as the primary reason for cutting the cord. See http://www.hollywoodreporter.com/news/reports-see-generation-y-poverty-193432.

While Netflix, Hulu, YouTube and the like don't offer video services comparable with pay TV, "when faced with a choice of pay TV or a third meal, will some customers choose to make do with a back catalog or off-the-run TV shows and movies?," asked Craig Moffett, Sanford C.
Bernstein analyst. "Of course they will."

"Other ways I can watch entertainment content" was the reason given by 36 percent of "at-risk" respondents and 35 percent for the "leaners."

Nearly 50 percent of those at risk of cutting the cord are Netflix and Hulu users as opposed to 29 percent of "loyalists" and 42 percent of "leaners."

The study of 500 respondents ed 18 to 29 who were current multichannel TV subscribers.

Study: 60% of Generation Y Leaning Toward Cutting the Cord