This makes a strong case for mobile marketing, or for media companies and brands to do more to reach people on their phones while they're watching TV, using apps or interacting with online content.
Wednesday, May 25, 2011
We're So Addicted To Our Phones That We Can't Even Watch TV Without Staring At Them Anymore
The mobile phone is the most common distraction while watching anything, according to a new study by Youme. Some 60 percent of the study sample distracted themselves with mobile phones while watching TV, and 46% percent did while watching online video.
This makes a strong case for mobile marketing, or for media companies and brands to do more to reach people on their phones while they're watching TV, using apps or interacting with online content.
This makes a strong case for mobile marketing, or for media companies and brands to do more to reach people on their phones while they're watching TV, using apps or interacting with online content.
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
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