Wednesday, May 25, 2011

We're So Addicted To Our Phones That We Can't Even Watch TV Without Staring At Them Anymore

The mobile phone is the most common distraction while watching anything, according to a new study by Youme. Some 60 percent of the study sample distracted themselves with mobile phones while watching TV, and 46% percent did while watching online video.

This makes a strong case for mobile marketing, or for media companies and brands to do more to reach people on their phones while they're watching TV, using apps or interacting with online content.

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What Declining Industry Can Afford to Alienate Half its Customers?

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