Wednesday, May 25, 2011

"Mobile First" Content Implications: Be Visual

Former Google CEO Eric Schmidt has been talking for some time about a “mobile first” strategy. Schmidt underscores his point by noting that all today’s top software engineers are applying their craft to mobile
platforms "only."

The key implication for content marketers is to master the ability to “tell your story” visually. Hemmed in by 12-sound bytes and 140-character tweets, your brand’s messaging needs to be visual to break through. The mobile dominant realm requires that marketers create new context for the diverse forms of messaging that are so crucial to maintaining customer attention and brand impact today.

Here are two powerful ways you can begin creating visual stories that reduce complexity and drive memorability. Also included are two key points for making your visual storytelling more compelling. One way of describing the advantage is to note that visual processing 10 million bits per second.

Auditory processing rates are 125,000 bits per second while verbal processing occurs at 300 words per minute.
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