Monday, May 30, 2011

Google Wallet Has Advertising as Revenue Model

Advertising has become a revenue model for software. Now Google Wallet takes the concept another step by attempting to make advertising the foundation for mobile-based payments.

Though mobile payments often are seen as a mobile phone replacement for use of a credit or debit card for retail payments, Google Wallet is more of an advertising play. Sure, it will store loyalty program credentials, but the clear new revenue model is ads, promotional emails and store coupons.

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What's Driving Mobile Bandwidth Growth? Video, Faster Speeds, More Connected Devices

More connected devices and phone subscribers , faster speeds and mobile video are driving mobile internet access volumes, Cisco says.  so...