Monday, May 30, 2011

Google Wallet Has Advertising as Revenue Model

Advertising has become a revenue model for software. Now Google Wallet takes the concept another step by attempting to make advertising the foundation for mobile-based payments.

Though mobile payments often are seen as a mobile phone replacement for use of a credit or debit card for retail payments, Google Wallet is more of an advertising play. Sure, it will store loyalty program credentials, but the clear new revenue model is ads, promotional emails and store coupons.

No comments:

Stablecoins for Retail Payments Face Consumer Value Challenges

The view that stablecoins might be a challenge to the Visa payment network if Amazon or Walmart create their own stablecoin payment systems...