Though mobile payments often are seen as a mobile phone replacement for use of a credit or debit card for retail payments, Google Wallet is more of an advertising play. Sure, it will store loyalty program credentials, but the clear new revenue model is ads, promotional emails and store coupons.
Monday, May 30, 2011
Google Wallet Has Advertising as Revenue Model
Advertising has become a revenue model for software. Now Google Wallet takes the concept another step by attempting to make advertising the foundation for mobile-based payments.
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
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