One might infer there is very high latent dissatisfaction with current offerings, and presumably high receptiveness to alternatives.
At the same time, social media is arguably emerging as a potential contributor to changing end user perceptions of the value of linear video entertainment subscriptions, just as video games and other Web applications earlier established their own places within end user discretionary time pursuits.
According to the 2011 Edelman “Value, Engagement and Trust in the Era of Social Entertainment” survey, 63 percent of UK respondents and 56 percent of US respondents report they are spending more “entertainment” time than a year ago with the Internet, and 40 percent in the UK and 49 percent in the US report spending more time with social media.
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