But some features do, over time, become mere attributes. That might be happening to Research in Motion, which once dominated the "email-optimized smart phone market. It isn't so clear that the ability to use email on a smart phone any longer is a clear feature, as opposed to an attribute or expected capability.
The point is that when features become mere capabilities, the ability to build a whole market segment based on that feature also goes away. That might be one key reason for RIM's faltering market share.
So now Blackberry’s most significant feature – email – is no longer very interesting.
So now Blackberry’s most significant feature – email – is no longer very interesting.
1 comment:
My concerns are exactly the opposite. When deficiencies become "features".
There is nothing worse than finally tracking down a bug on a vendor, spending hours in the process trying to pinpoint the behavior of the "feature". Get all of that data and behavior to a Carrier or vendor and then have the Carrier declare the behavior as a "Feature".
"Oh mister customer that's the way we intended for our product to behave.: No we cannot fix it for you, we wanted it to act that way.
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