Tuesday, May 31, 2011

Twitter Becoming a Niche Media?

Some believe Twitter will increasingly be a one-to-a-few medium, with a small base of hard-core users, increasingly selective about the contents they broadcast and who they follow. To be sure, power Twitter users are few. About five percent of the users account for 75 percent of the page views.

As an example, a recent Pew Research study indicates that 85 percent of USA Today.com users visit the site less than three times a month. And for the top 25 American news sites, “power users” who visit a site more than 10 times a month, account for seven percent of total visits.

That has some observers questioning Twitters’s limitations as a channel to drive consumption of online news. According the Pew Research Center for Excellence in Journalism, Twitter is an insignificant referral (one percent) source for news when compared to Facebook (five percent) or Google (30 percent).

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