Google apparently is ready to articulate its mobile-payments strategy, and is reportedly going to unveil a service with Sprint and several major retailers, including Macy’s and Subway, on May 26, 2011.
The service will let consumers with Google’s Android operating system and near field communications (the Nexus S) pay for goods and redeem coupons with their handsets.
Sprint has said it was working with a variety of handset makers and technology companies on NFC payment systems. Google has said it plans to introduce the service in five cities, including New York, San Francisco, Los Angeles, Chicago and Washington, D.C.
Google does not appear to be banking on transaction fees as part of its revenue model. Instead, Google is looking at ways the service could boost its digital advertising business. The planned payment system would allow Google to offer retailers more data about their customers and help the retailers target ads and discount offers to mobile-device users near their stores.
Significantly, that makes Google a partner to the card issuers, Visa and MasterCard, not a competitor.
Google earlier had been said to be using hardware and software from companies including VeriFone Systems and ViVOtech as part of the service.
Read more here if you have a Wall Street Journal subscription
read more here
Tuesday, May 24, 2011
Google’s Mobile Payments Strategy Ready?
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Subscribe to:
Post Comments (Atom)
It Will be Hard to Measure AI Impact on Knowledge Worker "Productivity"
There are over 100 million knowledge workers in the United States, and more than 1.25 billion knowledge workers globally, according to one A...
-
We have all repeatedly seen comparisons of equity value of hyperscale app providers compared to the value of connectivity providers, which s...
-
It really is surprising how often a Pareto distribution--the “80/20 rule--appears in business life, or in life, generally. Basically, the...
-
One recurring issue with forecasts of multi-access edge computing is that it is easier to make predictions about cost than revenue and infra...
1 comment:
With the biggest 3 carriers teaming up with ISIS for NFC payments, Sprint was left out to be caught by Google for its NFC payment program. This new mobile payment service will mean that consumers will be able to pay for goods and redeem handsets via specially equipped NFC cash registers. With this update, I am feeling that iphone also will get itself NFC capable in future.
Post a Comment