Companies like ClearSpring and RadiumOne are mining what content is being shared by consumers and selling the data at a huge premium to advertisers who want to know what topics are trending and how to better target users.
Wednesday, May 25, 2011
How Twitter 2.0 will make money
Twitter might not seem like a vehicle for banner ads, but that is what some observers think will be a new way for Twitter to capitalize on its growing audience. Also, there is the data mining.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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