Dan Zarella, writing at HubSpot, suggests that asking followers to "re-tweet" actually results in much-higher re-tweet rates. After analyzing more than 10,000 tweets and found that 51 percent of tweets that included 'Please ReTweet' were retweeted more than once, 39 percent of those including 'Please RT' were re-tweeted more than once, and only 12 percent of tweets that included neither were retweeted more than once.Tuesday, May 31, 2011
'Please ReTweet' Generates 4x More ReTweets
Dan Zarella, writing at HubSpot, suggests that asking followers to "re-tweet" actually results in much-higher re-tweet rates. After analyzing more than 10,000 tweets and found that 51 percent of tweets that included 'Please ReTweet' were retweeted more than once, 39 percent of those including 'Please RT' were re-tweeted more than once, and only 12 percent of tweets that included neither were retweeted more than once.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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