Tuesday, May 31, 2011

'Please ReTweet' Generates 4x More ReTweets

please retweet binaryDan Zarella, writing at HubSpot, suggests that asking followers to "re-tweet" actually results in much-higher re-tweet rates. After analyzing more than 10,000 tweets and found that 51 percent of tweets that included 'Please ReTweet' were retweeted more than once, 39 percent of those including 'Please RT' were re-tweeted more than once, and only 12 percent of tweets that included neither were retweeted more than once.

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Traditional Media, Social Media and Chatbots All Act as Gatekeepers, But Chatbots are Most User-Driven

As a graduate student in a journalism program I assisted on a study of journalism education. It was pre-internet, so that did not emerge as ...