Tuesday, May 31, 2011

68% of Marketers Did a Website Redesign in the Last 12 Months

Fully 68 percent of marketers said they redesigned their website in the last 12 months, including 34 percent in the last three months plus another 34 percent from 4 to 12 months ago, according to HubSpot. And, the marketing teams are the ones driving the majority of the website redesign projects. About 55 percent of the website redesigns were initiated by the marketing team.

That might be a bit more than you'd expect, but I have yet to encounter many websites that wasn't essentially "always in beta."

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