The Key to More Leads? Create More Targeted Conversion Opportunities! [Data]

The more landing pages a business has on its website, the more leads it generates, says HubSpot, after surveying 4,000 business managers and owners. Specifically, HubSpot found that businesses with 31 to 40 landing pages generated seven times more leads than businesses with only one to five landing pages.

And the numbers get even more impressive: businesses with over 40 landing pages generated a whopping 12 times more leads than those with only 1 to 5 landing pages.

To create more landing pages, create more offers. And most of the offers relate to content: Ebooks, whitepapers, industry research reports,

live or archived webinars or recorded videos, for example.

Free trials, product demos and personal consultations can also drive more landing page traffic.

The Key to More Leads? Create More Targeted Conversion Opportunities