Friday, June 3, 2011

U.S. Small Businesses Will Spend $36 Billion on Marketing in 2012

Total marketing spending by U.S. small businesses (companies with fewer than 100 employees) will reach $36 billion in 2012, as an increased number of firms invests in advertising and promotional activities, according to Access Markets International Partners.

Spending is expected to be up four percent from 2010 levels.

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DIY and Licensed GenAI Patterns Will Continue

As always with software, firms are going to opt for a mix of "do it yourself" owned technology and licensed third party offerings....