Monday, July 4, 2011

The Digital Transition in "Print" Already Has Occurred

A new study by Havas Media of reading habits shows respondents spending 37 minutes a day on digital publications as opposed to 22 minutes a day on print press. The switch to digital already has occurred, one might conclude, at least for readers of large national media products.

According to the Havas Media survey, 51 percent of the respondents prefer web sites, 31 percent prefer electronic editions, and 17 percent use mobile applications.

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