According to the Havas Media survey, 51 percent of the respondents prefer web sites, 31 percent prefer electronic editions, and 17 percent use mobile applications.
Monday, July 4, 2011
The Digital Transition in "Print" Already Has Occurred
A new study by Havas Media of reading habits shows respondents spending 37 minutes a day on digital publications as opposed to 22 minutes a day on print press. The switch to digital already has occurred, one might conclude, at least for readers of large national media products.
According to the Havas Media survey, 51 percent of the respondents prefer web sites, 31 percent prefer electronic editions, and 17 percent use mobile applications.
According to the Havas Media survey, 51 percent of the respondents prefer web sites, 31 percent prefer electronic editions, and 17 percent use mobile applications.
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
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