Monday, July 4, 2011

Tablet Media Consumption

Media consumption on tablets across North America and Europe has grown substantially, InMobi reports. Globally and in North America, both the Samsung Galaxy Tab and the Apple iPad break into the top 15 devices by ad requests on the InMobi ad network. In Europe alone, the Apple iPad represents over 81 million ads in May 2011.

Download the full report here: http://www.inmobi.com/research/

Beyond tablets, the mobile ecosystem continues to grow. The InMobi network grew by over 40 percent from February to May and now receives over 35.7 billion mobile ad requests monthly. Smart phone ad requests grew 73 percent. The Nokia operating system still represents the most prominent mobile platform by ad requests, followed by Symbian OS, although Android has grown very fast and is now only 2.5 share points behind Nokia OS.

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