Text messaging now is the preferred and most-used communications mode for 55 percent of Western European mobile customers polled in May and June 2011 by the Yankee Group.
The Yankee Group researchers predict that as smart phone adoption increases, so will the use of instant messaging. The other important insight is not so much that text messaging is displacing voice to some extent, or that other channels likewise are competing with voice, but that users want to be able to use multiple channels in different settings, depending in part on the people or communities to be communicated with.
The survey also suggests, as you would guess, that touch screen interfaces are important. In fact, a touch screen is the single most important feature for a new device, at 30 percent of responses, outstripping even "Internet access," the most important feature for about 14 percent of respondents.
Overall, the survey suggests, "data-centric" features now are top of mind for consumers, and drive their thinking about what to buy. In terms of network quality attributes, it is clear that data service performance is more important than voice service performance. Aside from consistency, "higher Internet access speed" was the second most important attribute of network service. About nine percent indicated that " fewer dropped calls" were the top network service issue.
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