Amazon Sites Visited by 20% of Global Internet Users in June 2011

Amazon Sites had more than 282 million global visitors in June, or 20.4 percent of the worldwide Internet population, says comScore. Other top brands in the study included eBay, which reached 16.2 percent of global Internet visitors, China’s Alibaba.com Corporation (11.3 percent reach), Apple.com Worldwide Sites (9.7 percent reach) and Japan’s Rakuten Inc. (4.2 percent reach).

“While retail e-commerce has already grown to become a $150 billion annual industry in the U.S., it still presents enormous upside opportunity across much of the globe,” said Gian Fulgoni, comScore co-founder and chairman.

Select Retail and Auction Sites Ranked by Unique Visitors (000) June 2011 Total Worldwide Audience, Visitors Age 15+ – Home/Work Locations Source: comScore Media Metrix
	Total Unique Visitors (000)	% Reach
Total Internet : Total Audience	1,383,098	100.0%
Amazon Sites	282,233	20.4%
eBay	223,520	16.2%
Alibaba.com Corporation	156,780	11.3%
Apple.com Worldwide Sites	134,296	9.7%
Rakuten Inc	57,785	4.2%
Wal-Mart	44,650	3.2%
Hewlett Packard	38,491	2.8%
MercadoLibre	33,481	2.4%
Otto Gruppe	31,779	2.3%
Groupe PPR	31,686	2.3%

Amazon Gets 20% of Global Retail/Auction Site Visitors in June 2011