Tuesday, August 2, 2011

Are Smart Phones, 4G Bad for Smaller Wireless Providers?

It is no secret that the costs of marketing smart phones are higher than was the case for feature phones, and that is true for carriers large and small.

MetroPCS has also seen its costs rise much more steeply than its profits, for example. Its cost per gross addition reached $177.88 in the second quarter, up about eight percent, and its average revenue per user rose to $40.49, up just over 1.6 percent. Read more.


The growing dominance of AT&T and Verizon Wireless in the U.S. market has been said to threaten Sprint, but does nothing to help either MetroPCS or Leap, argues 24/7wallstreet.

A merger of MetroPCS and Leap is likely only to delay their inevitable demise. Both AT&T and Verizon Wireless offer pre-paid phones, and though the pre-paid service is not their preferred business, the two giants could pretty easily eliminate MetroPCS and Leap.

One is reminded of what the advent of broadband did to independent Internet service providers in the dial-up era. Once the broadband shift began, dial-up ISPs found they no longer could compete, as the costs of providing broadband access were higher than dial-up, destroying profit margins.

It might be the case that smart phones and fourth-generation services might have similar impact on many smaller mobile providers, resellers and channel partners.

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