The Android operating system addresses this problem with "Intents," a facility for late run-time binding between components in the same or different applications. In the Intents system, the client application requests a generic action, such as a "share," and specifies the data to pass to the selected service application.
Google developers are working on an analogous system for the Web. "Web Intents" will be an API will provide the same benefits of Android Intents, but better suited for web applications. That presumably will make the web apps user experience more like the mobile apps experience.
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