The problem with much advice given about social media is that observers do not yet agree about what works, and what doesn't. Some research suggests that "engaging in the conversation" does not increase your reach in social media.Blog comments do not lead to "more views," for example. Nor do such comments lead to more linking activity.
Nor, some argue, do "likes" and "comments" on a Facebook wall lead to more impressions. Nor do Twitter followers necessarily translate into more conversations.
Engaging in Conversation Doesn't Grow Reach
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