"Gamification" is seen as a growing technique for increasing user application engagement Mayorships, stickers and badges are examples.“There is a huge trend in the US that has fuelled the likes of GetGlue, Miso, YapTV, Intonow and all the rest, all leveraging off Foursquare,” Zeebox CEO Ernesto Schmitt says. The consumer variant of "gamification" is the "check-in."
But many think "gamification" is, and will be, an important loyalty mechanism. Read more here.
But Schmitt thinks the notion is culturally specific to U.S. users. “Americans and all of American society have a big thing about competitions about everyday activities," he argues. “We don’t see gamification as being anywhere near that importance or acceptance in Europe."
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