Smart Phone Preferences by State

New data from Jumptap shows that consumers in the South and Southwest tend to be Android-biased compared to the rest of the country, while those in the Midwest and Northeast lean towards iOS.

California, Texas and Florida also over-index for Android use and states in New England and the Midwest over-index for iOS use.

Blackberry use, which over-indexed in New York, was also included in the geographic data. This new data establishes an evolving narrative of a North vs. South divide in the ongoing battle of the two top mobile operating systems.

Jumptap Maps the U.S. as Android vs. iOS