Tuesday, August 16, 2011

Social Media Marketing by the Numbers

Social media numbers are getting big. Some might say the important numbers are the statistics from four social media marketing campaigns run by Old Spice, Under Armour, Electronic Arts and Katy Perry.

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Is it "Different This Time?"

If you worked at any venture-capital-funded startup during the dot-com bubble, you might recall hearing one of the most-dangerous phrases in...