Lowe’s Goes "Standard Issue" with Apple iPhones

Lowe’s Cos. is enhancing its website and equipping store employees with iPhones as the second-largest U.S. home-improvement retailer seeks to catch up to Home Depot and boost sales from its existing locations.

Next month, Lowe’s will introduce its MyLowes online tool that customers will be able to use to store owner’s manuals, warranties and paint formulas, Chief Information Officer Mike Brown said. The company is arming workers with 42,000 iPhone 4s to answer shoppers’ questions and ring up purchases.

Among the logical rules for retail sales personnel is that they should know more about their store's products than shoppers do, and the iPhones are expected to help, in that regard.

Lowe’s adds 42,000 employee IPhones