There is an iPad Market, "Tablet Market" Has to be Created

So far, one might argue there is not an actual "tablet" market, but only an "iPad" market.

RBC Capital's Mike Abramsky sponsored a survey conducted by ChangeWave that found 85 percent of all tablet buyers plan to buy the iPad.

That doesn't mean an actual "tablet market" will fail to develop, just that it hasn't really emerged, so far. That isn't the case in the smart phone market, where Apple is a major contestant, but not the only significant competitor in a broader "smartphone market."

RBC Capital's Mike Abramsky has raised his fourth quarter iPhone and iPad estimates based on the results of a survey of 2,200 potential buyers. The survey, conducted in August by ChangeWave research, showed what Abramsky called "unprecedented iPhone 5 demand and strong back-to-school iPad buying intentions."

Abramsky says 31 percent of those surveyed said they were "very or somewhat likely" to buy the iPhone 5, significantly exceeding pre-launch iPhone 4 demand (25 percent).

With the iPhone 4 nearly 15 months old, 66 percent of existing iPhone users are very likely or somewhat likely to buy the iPhone 5.

About 54 percent of surveyed Sprint subscribers and 53 percent of surveyed T-Mobile subscribers say they are "significantly likely" or "somewhat more likely" to buy the iPhone, if available.

'Unprecedented' demand for Apple's iPhone 5