Tuesday, September 6, 2011

Tweet Leads to Steak at Airport

When social media entrepreneur, CEO and investor Peter Shankman landed at the Newark Airport on Aug. 17, 2011he was greeted with a porterhouse delivered by a waiter from Morton's Steakhouse.

Shankman was surprised by the gesture, tweeting "Oh. My. God. I don't believe it."

But perhaps he shouldn't have been, since he asked Mortons directly for the item two hours earlier, also via Twitter: "Hey @Mortons - can you meet me at newark airport with a porterhouse when I land in two hours? K, thanks :)"

The case of the airport porterhouse delivery may be an extreme example of actionable social media monitoring, but it also illustrates how restaurants are increasingly leveraging the service.

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