If current trends continue to hold, the number of U.S. consumers with a smart phone will more than double from 93.1 million at the end of 2011 to 192.4 million by 2016, when 58.5 percent of the total U.S. population will have a smart phone, eMarketer projects. One obvious caveat is that current adoption trends are driven by heavily-subsidized smart phones. Logic suggests an end to such subsidies would drastically reduce the smart phone adoption rate.
A more likely development is reduced subsidies for high-end phones, with a shift of end user demand to the more-subsidized smart phones, which undoubtedly would not be the high-end devices.
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