Too Early to Say Much about New iPad Behavior

On the opening day, the iPad represented 0.52 percent of total iPad network traffic. That figure peaked at 2.28 percent on day three, and then declined to 1.92 percent of traffic by day six. In contrast, the iPad and iPad 2 each had 45 percent or more of total iPad traffic, Jumptap says in its latest MobileSTAT Report. 

But it's too early to conclude much of anything about either iPad traffic or users. Still, observers will be watching for any signs of new user behaviors, especially any related to the higher-definition Retina display, which could have important ramifications for online and mobile video, as well as mobile and Wi-Fi network usage. 


A slight dip in iPad 2 traffic immediately after the new iPad was released might indicate that many early buyers of the new iPad also own iPad 2 devices. The suggestion is that they started using the new iPad and so were not using their iPad 2 tablets.